WHAT IS THE MARKET OPPORTUNITY FOR THE DIGITAL PUBLISHING /MARKETING INDUSTRY?
30DC provides digital marketing tools and platforms to publishers of user generated content. In June of 2012, 30DC launched the MagCast Digital Publishing Platform. Over 1,200 MagCast publications are now live on Apple's Newsstand representing a significant number of Newsstand Apps globally. The digital publishing/marketing industry has very attractive long term fundamentals, including:
- Digital marketing-size of Internet predicted to triple from 2011 to 2015-- increasingly more difficult to get found and rise above clutter.
- Mobile--tablet growth--iPad 0 to 120 million units in 2 1/2 years projected to 500 million units by 2016. Consumers are increasingly spending more time on mobile devices and projections are that average time spent will overtake PC by 2014 (source Gartner Group)
- Advertising--Mobile avertising spending currently accounts for approx 1% total ad spending projected to increase to 10% by 2016.
- Digital Publishing--industry being disrupted by the transition from print to digital. Digital magazine subscriptions increased 140% in the second half of 2012 equating to 2.4% of total circulations (both sources www.paid content.org)